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Overview

The importance of an Internet presence in terms of a website and some sort of marketing is today seen as essential as having a business card or company brochure. Potential and existing customers are as likely to use search engines as they are more traditional methods to locate Taxi Operators. Having an Internet presence is not only essential but can lead to additional benefits such as:-

  • Acquiring addition business from visitors to the area
  •  Presenting a more professional image than your competitors
  •  Linking in to additional services
    •  Newsletters
    •  Online Booking for Taxis
    • Customer Forum
  • Acting as a recruitment tool for new drivers

Many Taxi Operators have taken an initial ‘dip their toe in the water’ with regards to having a website in terms of design, functionality, and marketing. How many times do I hear ‘Someone offered me a cheap website’ and the result is that they are not happy with the end result.

Another major consideration is that of Disability Discrimination Act (DDA) compliance which is an essential part of any business with Internet presence. If the company is not compliant then they are liable for a fine of up to £5,000.

The Taxi Website Solution

CAB Business Solutions in association with SiliconDESIGNS – (CBS’s  preferred website partner) have created a professionally designed, technically robust, DDA compliant, website solution that will meet the majority of needs of the Taxi Operator. You can see a demonstration version of the system at http://www.taxisystems.co.uk.

This is in terms of cost, ease to implement and update, scalability as the business grows or requirements change and with the ability to personalise the solution to meet the brand and business focus requirements of the organisation.

The solution can be developed and implemented within one week of initial contact and will give you not only piece of mind but a positive advantage in the marketplace. The standard solution consists of the following:-

  • 10 page website based on a Content Management System (updatable by the owner)
  • Optimised to perform well in the Search Engines + Standards Compliant
  • Free .co.uk domain name
  • Free email address (also accessible via web mail)
  • Free Submission to all major UK Search Engines

The Taxi Website Solution is available to any Taxi Operator typically for the cost of £500 (plus VAT) which includes the design and implementation and content load. Subscription to this service is just £20 per month (plus VAT).